The importance of marketing magazines is extremely prominent in today’s society. The use of print includes reading newspapers, journals, blogs, magazines, and many other sources of online or in-hand media. Although television has been becoming a popular way to stay informed about both products and news, media is still very much around and thriving. There are many reasons why people choose to still get their information from these locations and which types specifically target certain groups of people.
Print is a great way for a company to help get their name and business out to the public. Magazines is one of the biggest ways to get potential customers engaged in their products and services. When a corporation includes their ad and description in print, it creates credibility that allows the customers to know that this is serious and will help them become more interested. This also aids in creating an engagement between the brand and the customer; having a good relationship with consumers that are interested in an establishment is very important in keeping good business and marketing with them. Another great way why print is much needed is because it helps people destress and stay calm. This reason is more for the pleasure of people, but it is still key in the production and buying of it. Studies have shown that people often resort to reading and browsing through magazines in order to help them in stressful situations, and even to pass time without wasting it. By engaging in this activity, they are also keeping up with changing trends that help them stay up to date in terms of outfits, language, and popular craze. When it comes to the print of different genres and topics, magazines often have a target audience. By picking a certain group of people to grab the interest of, this helps in making that print’s profit better and those readers more attentive. For example, PEOPLE magazine targets teens and young adults; they are more absorbed in that type of content which is usually popular issues and celebrity news. Another example could be Women’s Health magazine. This targets women who are interested in learning more about health benefits of certain foods and exercises. It would not make much sense for men to read this print because they cannot relate as much to it. The reason having a target audience is so useful is because it helps sell more products in the actual magazine. This is because by making the theme more towards a certain group, they are expecting to hear about some amazing products that they could want, and this then helps that business grow. So, by having people enjoy and want to read through modern print, it helps aid to the growing of a business. Many company’s use magazines as a way for them to get their name out there and sell their products to people who would want it. Print comes in many forms and this is a great way to get information about virtually any topic a person would like. Marketing has found its way into this type of media and is a very good way to keep people intrigued in modern news, as well as do some business during these readings too.
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AuthorGenevieve Shoats: AICE Cambridge Media Studies student. Archives
April 2021
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