There are many issues raised in the targeting of national and local audiences by international and global institutions, but I feel like one of the most important issues is the lack of a variety of cultures and traditions and historical inaccuracy. When it comes to the "big guy" in regard to the production of their films, they are able to supply the resources they want because they have a large enough budget to do it. This would mean that they can secure the place and people they want to be in their film, while the "little guys" are not able to. Although this could be seen as a good thing for the "big guys" it can also be seen as a bad thing as well.
The bigger international and global institutions may be able to get the physical things they need to produce what they envisioned, but that does not mean they will understand how things actually go on in a certain area. For example, a movie called "Shakespeare in Love" was created with every ingredient it needed to make it accurate; however, there was hardly anything that was true except the place they filmed. It was said that this film was seen as more of a "90s dating scene" rather than a historical piece. No actors talked the right way, none of the props represented that time, and the story was not done the same way in which it was supposedly said to occur. Universal Pictures is the international production company that created this piece and because they did not understand what the time period was like and how everything was supposed to go, they were unable to make a precise film that portrays the people and things of that time in the right manner. The same ideas go with what was just stated: bigger corporations do not understand the true meaning of certain things compared to the "little guys" that are able to picture and capture what is meant to be captured. So, in this case, the "big guys" may have the money for the right resources, but the "little guys" can properly produce a film that conveys the real meaning.
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AuthorGenevieve Shoats: AICE Cambridge Media Studies student. Archives
April 2021
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